· By Jordan West
Ep 362: The Right Kinds of Partnerships And The Power of Sampling With Tyler Kupper, Weatherman® Umbrella
Getting into partnerships is a middle ground between success and failure. You have to ensure you are partnering with people who align with your goals and vision.
Sampling is your brand’s personal touch on your customer’s journey. It can be far cheaper than paid ads.
In this episode, Tyler Kupper of Weatherman® Umbrella talks about their brand story and corporate programs, how they got the right partners, and the power of sampling.
Listen and learn in this episode.
KEY TAKEAWAYS FROM THIS EPISODE
- Partnerships have to be mutually beneficial.
- You have to align with partners that make sense.
- Everything in the promotional premium industry is brand-based.
- It doesn't matter if you have a lot or a little money, you need to get your product out there. Give out samples to the right people.
- There are many opportunities to get your products noticed that are way cheaper than paid ads.
- You have one chance to make it right.
- Your customers’ journey and experience are always important.
Recommended Tool: Monday
https://www.monday.com
Recommended Book: Never Split the Difference by Christopher Voss with Tahl Raz
https://www.amazon.com/Never-Split-Difference-Negotiating-Depended/dp/0062407805
Today’s Guest:
Tyler Kupper is the Chief Revenue Officer at Weatherman® Umbrella.
Weatherman® Umbrella is a unique premium brand umbrella offering a lifetime guarantee.
Connect and learn more about Weatherman® Umbrella here:
Website: https://www.weathermanumbrella.com
This month’s sponsor is Parker, the first card built exclusively for eCommerce. Free up cash flow and grow your business with Parker by getting net-60 terms on every transaction.
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In this episode's sponsor is Revenued - is a financial technology company that provides businesses with revenue-based financing solutions. Instead of relying on credit scores or collateral, Revenued offers funding based on a company's revenue. This allows businesses to access capital quickly and repay it as they generate income.
Learn more here: Revenued